How to check AdSense and AdMob earnings on iPhone

Option 1: Google’s web dashboards in Safari

Both the AdSense and the AdMob dashboards work in mobile Safari. Sign in with your Google account and you get the same data as on the desktop, including reports, payments and settings. Adding the page to your Home Screen via the share sheet saves you a few taps.

The downside is that the dashboards are built for large screens. Switching between AdMob and AdSense means switching sites, and there is no way to see your numbers without opening a browser at all.

Option 2: Third-party apps using Google’s APIs

Google offers official reporting APIs for AdMob and AdSense. Apps built on them can show your data in a native interface with widgets, notifications and charts. Before you connect one, check two things: which permissions it requests when you sign in, and where your data goes. A reporting app only needs read-only access to your reports. Google’s sign-in screen lists the requested access, so you can see it before you agree.

It also matters whether the app sends your data through its own server or loads it directly from Google onto your device. The privacy policy and the App Store privacy labels should tell you.

What to watch daily

Daily numbers are noisy. Use them to spot problems early, not to judge your strategy.

• Earnings today and yesterday, compared with the same days last week rather than with the day before, because weekdays differ
• Impressions and ad requests: a sudden drop often means a technical issue, such as a broken release, an ad unit that stopped serving, or a site that is down
• Match rate and show rate: a sharp fall points at either demand or your implementation, see our guide to AdMob metrics
• Policy or account messages in the dashboard, which can affect serving

What to watch monthly

Monthly numbers show whether your apps and sites are actually growing.

• Total earnings for the month compared with the previous month and the same month last year, since seasonality is strong in advertising
• eCPM by country and by format, to see whether a change comes from prices or from a shift in your audience
• Your best and worst apps, sites and ad units, so you know where to spend your time
• Finalized earnings versus the estimate you saw during the month

Estimated earnings, finalization and payments

The amounts you see during the month are estimates. After the month ends, Google finalizes your earnings, which can include deductions for invalid traffic, and adds them to your balance. A payment is issued once your balance reaches the payment threshold and you have completed the payment settings, such as your payment method, tax information and any required verification.

The threshold is 100 USD for accounts paid in US dollars. For other currencies it is set in that currency, so check the exact amount in the payments section of your account rather than relying on a converted figure. If you don’t reach it, your balance carries over to the next month.

Because of this cycle, your bank account always lags behind the dashboard. That is why it helps to look at the balance and payments in addition to the daily earnings.

How AdNumbers does it

AdNumbers is an iPhone, iPad, Mac and Apple Watch app that shows AdMob and AdSense earnings in one dashboard, separately or combined. When you sign in with Google, it only requests read-only access to your reports, and the data goes straight from Google to your device without a server of its own.

The overview shows today, yesterday, 7 days, the month and the year, each compared with the previous period, plus a forecast for the current month and a monthly goal with progress. Notifications with a daily summary, record days and sharp drops are free, and so is the AdSense balance and payments view.

With AdNumbers Pro you also get Home Screen and Lock Screen widgets where you can switch the period right in the widget, a widget for your monthly goal and an Apple Watch app with complications, so checking your earnings doesn’t require opening anything. There is also a demo mode if you want to try the app without connecting an account.